Professional Certificate Programme in
Applied Analytics and Gen AI for Business Decisions
– IIM Kozhikode
Programme Overview
With the global data science market set to hit $230.80 billion by 2026, organisations are rapidly embracing Data Science, Applied AI, and Generative AI to sharpen competitiveness and shape long-term strategy. This rising reliance on data has created a strong demand for professionals who can turn insights into business value.
This programme offers a hands-on, case-based curriculum covering machine learning, social media analytics, big-data frameworks, and leading tools, while emphasising business-centric decision-making. Participants graduate ready to apply data science strategically across functions and drive organisational growth.
By completing this programme, professionals gain the confidence and competence to unlock data’s full potential, strengthening their career trajectory and enabling them to create measurable business impact.
Programme Highlights

Certificate of Completion – IIM Kozhikode

Executive Alumni Status – IIM Kozhikode*

Learn from Eminent IIM Faculty and Industry Experts

High Impact Learning: Industry Case Studies, Practical Insights

High-Intensity Classroom: 2-Day In-Campus Immersion

Acquire Know-how 'Data Science' Tools and Techniques

Develop Analytical and Critical Thinking Abilities
IIM Kozhikode Executive Alumni status benefits:
- Eligible to receive Publications and Newsletters from IIMK periodically.
- Online access login details to Kasebook (Online Alumni Portal)
- Availing MDC/Guest Rooms at prevailing rates, subject to availability
Eligibility Criteria
- For Indian Participants – Graduates (10+2+3) or Diploma holders (10+2+3 only) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
- A minimum of 3 years of work experience after graduation is required as of the programme date, i.e., the technical orientation date.
Who Should Enroll?
- Tech professionals at all levels looking to upskill in Data Science or transition into a Data Science career.
- Mid-level managers, business analysts, and domain specialists are managing Data Science projects.
- Early managers and team leads with basic exposure to Data Science who are looking to move into a Data Science career.
- Senior executives from a wide range of professional backgrounds seeking a holistic understanding of Data Science.
- Familiarity with Mathematics, Statistics, or any programming language will be beneficial. The programme may not be suitable for applicants expecting to learn coding or receive hands-on technical training in Big Data technologies.
Syllabus Breakdown
- Introduction to Data Science, AI & Business Impact
- Data Management: Acquisition, Storage, Pre-processing
- Overview of Big Data: Information Value Chain & Data Supply Chain
- Modern Data Architectures: Data Lakes, Warehouses & Cloud Analytics
- Data Monetisation & Business Value Discovery with Big Data
- Introduction to Data Analytics Tool – Python
- Exploratory Data Analysis using R Studio
- Descriptive Analytics: Statistics for Data Science
- Statistical Inference
- Data Visualisation and Storytelling using Tableau I
- Data Visualisation and Storytelling using Tableau II
- Factor Analysis & Dimension Reduction Techniques
- Market Research & Survey Data Analytics
- Regression-based Modelling I
- Regression-based Modelling II
- Classification Techniques I
- Classification Techniques II
- Clustering Techniques (Unsupervised Learning)
- Tree-Based Prediction Models (CART)
- Ensemble Techniques (Bagging, Boosting, Random Forest)
- Neural Network-Based Analysis I
- Neural Network-Based Analysis II
- Time Series Forecasting Techniques I
- Time Series Forecasting Techniques II
- Optimisation Techniques & Applications I
- Optimisation Techniques & Applications II
- Text Mining & Natural Language Processing
- Introduction to Generative AI & Foundation Models
- Large Language Models I: GPT, BERT, Transformers
- Large Language Models II: Prompt Engineering & Business Applications
- AI Deployment, Monitoring
- Agentic AI: From Copilot to Autopilot
- Analytics in Retail: Association Mining & Customer Analytics
- Analytics in Banking & Finance: Fraud Analytics, Risk Models
- Analytics in Supply Chain
- Analytics in Healthcare
- Reinforcement Learning & Customer Lifetime Value (CLV)
- Analytics in Cross-Industry Functions
- Capstone Project (Consolidation)
- Capstone Project (Presentation)
- Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of IIM Kozhikode.
About Indian Institute of Management Kozhikode
IIM Kozhikode began its academic journey in 1997 with its flagship two-year Postgraduate Programme (PGP), leading to a Master of Business Administration (MBA) degree. Today, the Institute is on a high growth trajectory, offering one of the widest arrays of academic programmes in management education. These include the Doctoral Programme in Management (PhD), Executive MBA programmes, Management and Faculty Development Programmes, and a unique PhD (Practice Track) for working professionals. In 2019, the Institute introduced programmes such as the two-year MBA in Finance, MBA in Liberal Studies & Management, and the innovative one-year MBA in Business Leadership. In 2025, it further expanded its portfolio with a one-year Diploma in Management and a four-year Bachelor’s in Management Studies.
IIM Kozhikode has articulated a bold institutional vision – ‘Vision 2047: Globalizing Indian Thought’ – aligning with 100 years of Independent India and 50 years of IIMK’s own journey. Guided by the principles of Satyam (Authenticity), Nityam (Sustainability), and Purnam (Fulfilment), the Institute aims to nurture responsible, values-driven leaders, thinkers, and educators who contribute to building a better, sustainable world. IIMK is home to pioneering initiatives, including IIMK LIVE – a first-of-its-kind startup incubation programme, the Indian Business Museum, and six Centres of Excellence across diverse domains. The Institute also has a satellite campus in Kochi, primarily catering to Executive Education.
IIMK is globally accredited by EQUIS (EFMD) and AMBA (UK), and is also a member of AACSB. It is ranked 3rd in India as per the NIRF (National Institutional Ranking Framework) 2025 in the Management category. In the Financial Times (FT) Rankings 2025, IIMK’s MBA is ranked #69 globally, while its Open Enrolment Programme is ranked #76 worldwide. In the QS World University Rankings 2025, IIMK is placed in the 141+ band for Business and Management Studies; its MBA programme is ranked 151+, and its Executive MBA is ranked 161+ globally.
3rd Rank
NIRF India Rankings,
(Management) 2025
69th Rank
Financial Times
Mastersin Management
Ranking 2025
76th Rank
Global Financial
Times Ranking (Open
Enrolment) 2025
Programme Chair
Success Stories From Our Previous Batch Participants
Hear from the Facilitator
Earn a Prestigious IIM Kozhikode’s Programme Certification
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
Programme Structure
(Exclusive Application Fees)
3 days from the release of the offer letter (Latest by 10th March 2026)
15th June 2026
15th September 2026
- Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participants
- Boarding and Lodging during campus visit provided by IIM Kozhikode
- Application fee is not included in the installement pattern
Career Transitions
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The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,50,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Holistic Understanding of Data Science — when, why, and how to use it in business.
- Translate Business Problems into Analytical Problems using structured frameworks.
- Apply the Right Tools & Techniques for diverse business scenarios.
- Manage and Leverage Data Effectively for better decision-making.
- Interpret and Communicate Insights clearly from a managerial viewpoint.
- Strengthen Analytical & Critical Thinking to approach challenges with a data-first mindset.
- Apply AI & Generative AI Techniques to enhance decision-making, automate workflows, and create intelligent business solutions.
The programme by IIM Kozhikode is a 12-month online certification designed to equip professionals with practical skills in applied analytics, data-driven decision-making, and Generative AI applications for business. It focuses on managerial implementation rather than coding.
Professionals with a bachelor’s degree from a recognised university are eligible. The programme is ideal for managers, analysts, tech professionals, and executives interested in analytics, AI-driven decision-making, and business transformation.
The programme spans 12 months, delivered through live online sessions guided by IIMK’s expert faculty.
Participants will learn data interpretation, analytical thinking, predictive modelling concepts, AI-enabled decision support, application of Generative AI tools, scenario simulation, and strategic use of analytics in business functions.
Yes. Participants who meet the evaluation and attendance criteria receive a Certificate of Completion from IIMK. Those who meet only the attendance requirement receive a Participation Certificate.
Absolutely. The programme is designed specifically for working professionals who want to upskill in analytics, AI, and managerial decision-making—without requiring prior programming expertise.
The programme is delivered 100% online through live interactive sessions, case studies, real-world applications, and hands-on exposure to contemporary AI tools.
Graduates can pursue roles such as Business Analyst, Data-Driven Manager, AI Strategy Lead, Analytics Consultant, Product Manager, Decision Science Manager, and other leadership roles where analytics and AI enable business decisions.
No. The programme emphasises managerial application, not programming. Basic familiarity with data concepts is helpful but not mandatory.
Yes. Participants get access to peer learning, interaction with IIMK’s expert faculty, and a network of professionals across industries.
Talk to our career expert: Ms. Prajwala Patil | +91 8976977832